Broker Check
Merv Rudner, AIF®, RFC®, RMC

Merv Rudner, AIF®, RFC®, RMC

Founder / Principal

Merv Rudner, AIF, RFC, RMC is a graduate of Duke University's Certified Financial Planning program and earned an undergraduate degree from Mercer University. Merv has obtained ACCREDITED INVESTMENT FIDUCIARY® designation from the Center for Fiduciary Studies and is a Registered Financial Consultant (RFC) as well as a Retire Mastery Consultant (RFC) who has relevant experience in 401(k) plan development, Asset Protection, Comprehensive Financial Planning, Wealth Accumulation, Tax Minimization and Lifetime Income Distribution and Estate Planning.

Recently Merv was nominated as one of The 401kWire's 300 Most Influential Advisors in Defined Contribution Plans (401k, 403b, Profit Sharing). The Top 300 Advisors in Defined Contribution are distinguished from other advisors in the eyes of plan sponsors and providers.

Merv has also been selected by Atlanta Magazine as a Five Star Wealth Manager, which identifies Atlanta area Wealth Managers who "provide exceptional service and overall satisfaction as indicated by clients, peers and industry experts... Five Star Award winners are a select group of fewer than 7 percent of Wealth Managers in the Atlanta area."

In 2013, The Wounded Warrior Project presented Merv with a Service Recognition Award for his support and contributions of their service programs.

In 2012, Merv was a co-presenter along with Jennifer Del Nero Associate Regional Director of the US Dept. of Labor on a 401k plan seminar in Atlanta. Specific topics covered included Fiduciary Liability for Plan Sponsors and Key DOL Audit Triggers.  

In 2011, Merv and Emerald Wealth Management trademarked a proprietary 401k program, HomeTown 401k. This unique 401k offering is the first of its kind in Georgia and can be found at its website

In 2009, he was a presenter at the Boston 401(k) Symposium and served on the Best Practices Advisor Panel at this prestigious conference.

He has been involved in the Georgia business community for over 25 years. 

Merv has also participated in a variety of Social and Charity based organizations including The Wounded Warrior Project, Georgia Kidney Foundation, CURE Childhood Cancer, Atlanta Pet Rescue, Pet Assistants and local youth mentoring programs for inner city children.

He currently serves on the Governing Board for HEAL Inc. which provides medical, nutritional, mental health, dental services in lower income communities around Atlanta.

Third-party rankings and recognitions are no guarantee of future investment success and do not ensure that a client or prospective client will experience a higher level of performance or results. These ratings should not be construed as an endorsement of the advisor by any client nor are they representative of any one client's evaluation.